Our brand-new all-inclusive 2027 cruises have launched - and it's our most exciting season yet as we celebrate 30 years of Saga Cruising with an epic voyage to South America. Book early and you can save up to 35% with all fares backed by our Cruise Price Promise.
You can trust us to take care of the details that matter
A trusted British brand
One of UK's most trusted brands for people over 50, known for our high quality products and exceptional standards of service.
Designed for the over-50s
With more than 70 years experience of designing and delivering award-winning products for the over-50s, your needs are our first thought, not an afterthought.
Award winning
We regularly win awards. Our Ocean Cruises and All-Inclusive Holidays are Which Recommended and we were voted best car insurer at the Times Money Mentor Awards 2024.
More from Saga
We’ve got loads of insider guides, expert advice and a bit of fun, from buying a house, investing in stocks and shares, budgeting and a shed-load more.
Explore your mortgage options
Looking to buy, remortgage, or help a loved one onto the ladder? Discover your true affordability with Saga Mortgages award-winning mortgage service.
Start your new Saga Health Insurance policy by 27 November 2025 to get 3 months free. Buy direct from us, pay by monthly Direct Debit and keep your policy for a year.
Get ready for the festive season with seasonal recipes from Rick Stein, gift ideas and much more. Receive 12 issues plus our festive gift bundle for just £29.95.
You can now save up to £400 per person on all-inclusive spring river cruises. Discover the romance of the Rhine in spring, see tulips in full bloom on the Dutch waterways and explore famous cities along the Danube.
We are delighted that our dedication to providing our customers with products and services tailored to them has been recognised through a variety of awards and reviews.