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Nicholas Farrell with a cup of tea on the balcony of a cruise ship

EXPERIENCE IS EVERYTHING

Watch our new campaign and help us redefine what ‘old’ means.

Celebrating Experience

Watch the first advert from our new campaign, Experience is Everything, which starts with a tongue-in-cheek look at the word ‘old’…


What could you do with Equity Release?

Buying their first home was the smartest decision Ashok and Aruna ever made. Watch our new TV ad to find out why.


All those unforgettable holiday memories

Experience is a wonderful thing when it comes to choosing a holiday...


"I've got dolphins to swim with"

With Saga Plus insurance, your price stays the same for 3 years if nothing changes (T&CS apply). So you can spend your time doing... whatever you feel like doing.


Explore our products

Our experience has taught us a thing or two about creating products that are perfect for people over 50. Learn more about what we have to offer below.

A smiling person pouring a drink into glasses. Text reads Which? Recommended Provider Ocean Cruises March 2025
Saga Cruises

WHICH? NUMBER ONE RATED CRUISE LINE

Saga Cruises has been recognised by Which? as a Recommended Provider of Ocean Cruises for an incredible five years in a row, achieving the highest customer score in 2025.

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A mature couple walking through a fun fair holding hands
Saga Connections

Find friendship or romance with our online matching service

Saga Connections brings you closer to like-minded people on a site you can trust

Create your free profile
Older person sitting at a desk with papers and a calculator
Saga Money

Your ISA allowance

The current tax year is closing on 5th April. Have you made the most of your annual ISA allowance? The Saga Cash ISA, provided by Goldman Sachs International Bank, could help you to save tax free. UK residents only, including for tax purposes.

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